Hi, I'm Sam, the founder of Cocoon 17
I am an experienced homewares buyer and product developer, having worked across all home product categories for the last 25 years. Its during these years of experience that I have really come to understand what makes a product successful and desirable, whether thats its efficacy or aesthetic.
OUR MISSION
A curated edit of all the best brands
Cocoon 17 was born from a lifelong love of food, cooking and bringing people together around the table.
Growing up with a mother who was a chef, some of my happiest memories were made in the kitchen and around shared meals. Food, entertaining and creating a welcoming home have always been at the heart of my life, which is why these are the first areas I have chosen to focus on.
The name Cocoon 17 is personal too. It comes from my own home, number 17, a place where family and friends gather, meals are shared and everyday moments are celebrated. For me, home should feel like a cocoon: warm, inviting and filled with things that are both beautiful and useful.
At Cocoon 17, you'll find a carefully curated edit of exceptional cook, dine and homeware brands from around the world. Every product has been chosen for its quality, craftsmanship and timeless design, taking away the overwhelm of endless choice and giving you confidence that the hard work has already been done for you.
Whether you're preparing a simple family supper, hosting friends for dinner or searching for those finishing touches that elevate everyday living, Cocoon 17 brings together everything you need to cook, dine and entertain beautifully.